Unlocking Profitable Growth

Sales strategy. Performance coaching. Partnership strategy.

Unlocking Profitable Growth

Sales strategy. Performance coaching. Partnership strategy.

Outcome based actions to enable individuals and teams to unlock their potential.

A winning strategy is critical to this, as is inspiring individuals and teams to maximise their potential. It’s what we do. We do it through aligning sales strategy with business goals, performance coaching and optimised supplier relationships. Delivering clear outcomes.


We help businesses and people realise their potential. 


With extensive experience scaling information businesses and teams, we are commercial growth specialists with a strong history of exceeding targets and delivering sustained, profitable growth - year after year after year. 


We are experts in developing sales strategies and developing high performing teams and individuals. We do this through fostering talent along with a strong strategic vision, sales skills and hands on coaching. Specialism comes in the form of location analytics, data, software and consultancy.


The name comes from the famous Ridgeway, where the bike gets ridden, the dogs walked and ideas come to life.

Sales Strategy

Sales Capability

Performance Coaching

Partner Strategy

Martin inspires you to greater things - he leads with confidence but also makes you feel supported every step of the way. His ability to set goals that stretch you while staying aligned with your own aspirations and the organisation’s priorities has made a real difference to my growth. 


Martin inspires you to believe.


Sales Strategy

Sales Capability

Performance Coaching

Partner Strategy

Sales Strategy

Every leader should ask ‘how aligned is our sales strategy with business goals? And ‘how can I deliver sales performance improvement?’


Our expertise will verify, challenge and improve your sales strategy, delivering strong, confident, clear and defined strategy for sales growth. 


We deliver winning strategies through clear goal alignment, customer focus, awareness of macro level influences and a well-defined competitive position to unlock your potential with opportunities identified, closed and realised. 


We’ll enable you to optimise your strategy, goals, value proposition, messaging and tactical approach. We’re outcome focused, delivering sales transformation. It’s what we do.

As a leader you demand confidence in your sales capability to maximise revenue. Sales capability development is where we excel.


Our capability assessment provides independent advice to improve sales capability and actions to optimise your win rates. We know sales process optimisation; we challenge existing process to deliver and win more.


Our proven frameworks and toolkit assess skill levels, knowledge and structure. A sales enablement consultant will provide clarity and practical, actionable outcomes to maximise sales, and win more.


We’ll help you balance the right ingredients to deliver the perfect sales recipe –in the right place in the right way to deliver the right result.

Performance Coaching

Where the magic happens. 


Good commercial performance coaching leads individuals and teams to achieve beyond expectations. It maximises their potential and opportunity, whether in sales, customer success or managing supplier relationships.


We know how sales coaching for underperforming salespeople can unlock success; or how performance coaching for teams can be transformative.


Significant experience leading sales, commercial and supplier teams in numerous business results in a unique toolkit that has been tried, tested and developed to have a solution for every situation.


Martin inspires you to believe.

Partner Strategy

Ever wondered why every year we must do more, with less?


With budgets under pressure, managing or having an effective partner / supplier strategy has never been more important.


We will provide you with the tools to effectively manage strategy. Small changes delivering improved supplier performance can make many multiples in difference to profitability and the bottom line.


Through suppler strategy consulting, market insight, commercial scrutiny, evaluation, strategy, training and support we’ll help you build mutually beneficial relationships that help you grow, whilst minimising risk and optimising budgets..

"Martin inspires you to greater things - he is an exceptional sales strategy consultant who leads with confidence but also makes you feel supported every step of the way. His ability to set goals that stretch you while staying aligned with your own aspirations and the organisation’s priorities has made a real difference to my growth."


"Martin's superpower is to make you believe."


"Working with Martin has been genuinely inspiring. Helping me and others refine how we present, negotiate, and perform through small, thoughtful changes that make a big impact. He has a gift for helping people believe in themselves and stretch beyond their comfort zones. I’ve learned a lot from him, and I’m lucky to have had his supportt"

"Working with Martin has been genuinely inspiring. Helping me and others refine how we present, negotiate, and perform through small, thoughtful changes that make a big impact. He has a gift for helping people believe in themselves and stretch beyond their comfort zones. I’ve learned a lot from him, and I’m lucky to have had his support."

Contact us

Whether you ‘ve got a quick question, want a chat about something on the website that’s scratched an itch or have a defined requirement - please get in touch, drop me a line or request a meeting

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